05/21/2013– The Money Man Cometh - Part II

BALTIMORE, MD (August 16, 2012) – The recently released Money Man TV spot is the second of the campaign featuring GEICO’s newest ad character. In this spot, the Money Man is enjoying a day of boating in his custom painted speedboat while spreading money into the hands of other water sport enthusiasts.

DCP Productions created the “Money Man,” GEICO’s newest ad character and the TV ad campaign. The premise of the campaign is that “you’re not made of money, so don’t overpay for insurance.”

The Money Man campaign is the most recent of many TV ad campaigns created and produced by DCP for GEICO. The first ad of the campaign, in which the Money Man character is introduced on a motorcycle in the desert, began airing in late June.

Don Cherel, DCP’s owner, creates, produces, and directs all of the TV ads for their clients. Don noted, “Bringing the Money Man to life was a creative challenge, but once he appeared as we had imagined, we knew that the character and the campaign had unlimited potential for GEICO”.

DCP Productions, headquartered in the Canton area of Baltimore, MD, is a media content creation firm that creates and produces national, regional and local TV and radio campaigns, digital outdoor ads, Internet and print ads, and original music.